Breast Cancer Awareness

AstraZeneca needed to address a growing concern and educate the general public on the importance of Breast Cancer awareness. IntegraSVdeveloped and managed a complete road tour throughout Mexico and visited high traffic venues.

Each attendee previewed an informational video that included up-to-date information concerning each stage, statistics, diagnosis, and the latest treatment options. After the video ended, a Doctor was available for a Q/A session. This tour was extremely popular and made a lasting impression with the attendees. Furthermore, yielded many inquiries and received National media coverage.